.slides > li:first-child { display: block; } .image__fallback { width: 100vw; display: block !important; max-width: 100vw !important; margin-bottom: 0; } .no-js-only { display: inherit !important; } .icon-cart.cart-button { display: none; } .lazyload, .cart_page_image img { opacity: 1; -webkit-filter: blur(0); filter: blur(0); } .image-element__wrap { display: none; } .banner__text .container { background-color: transparent; } .animate_right, .animate_left, .animate_up, .animate_down { opacity: 1; } .flexslider .slides>li { display: block; } .product_section .product_form { opacity: 1; } .multi_select, form .select { display: block !important; } .swatch-options { display: none; } .parallax__wrap .banner__text { position: absolute; margin-left: auto; margin-right: auto; left: 0; right: 0; bottom: 0; top: 0; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -webkit-box-pack: center; -ms-flex-pack: center; justify-content: center; } .parallax__wrap .image__fallback { max-height: 1000px; -o-object-fit: cover; object-fit: cover; }

April Competition Winner

mai 01, 2014

Congratulations to Miriam Staley the winner of our April photo competition! The kids got soaked on the ride but the phone stayed dry! Send us your photos for your chance to win a SwimCell in May!

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50% Off SwimCell Reusable Magnetic Water Balloons

juillet 31, 2024

Get 50% off a pack of 12 SwimCell Reusable Water Balloons. Easy to use and loads of fun for the whole family!

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SwimCell Summer Giveaway 2024

mai 30, 2024

SwimCell Summer Giveaway. Win over £120 worth of goodies for outdoor swimming and beach adventures.

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How Do I Keep My Head Warm When Swimming?

avril 16, 2024

Discover how to conquer the chill and make a splash with confidence in the UK's open waters! Our latest blog post unveils the secret to keeping your head warm during outdoor swims. Dive into the science behind heat loss, and learn why neoprene hats and ear band head warmers are your new best friends for staying cosy and stylish. With vibrant colours and reversible designs suitable for all, there's no excuse not to make a splash in comfort. So, grab your gear, embrace the chill, and dive into warmth today!"

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