Hi, I'm Amy, I'm the owner and creator of SwimCell.
I grew up on the beautiful beaches of Cornwall which gave a me a strong love for the rugged outdoors, beaches and the ocean. I spent 15 years travelling and living all over the world before finally settling somewhere I love, something that I thought would never happen.
Running a business is an absolute rollercoaster and, like most entrepreneurs, I wear most of the job role hats, from design and product development to customer service and accounting. It blows my mind that I've been in business for more than 10 years and still going strong.
My favourite part is creating new products, finding ways to make them even better, with extra attention to detail, so that customers have the best experience possible. I only make products that I love and use myself. I really do live and breathe my products and brands.
When I have spare time, I love to make ocean inspired resin jewellery, paint pictures, walk and swim at the beach, do yoga, watch the sunset with friends and hang out with my gorgeous nieces.
The idea of SwimCell was born on a tiny tropical island in Indonesia at the end of 2013. That's where I ended up after a year of depression caused by an unfair dismissal from a job and getting kicked out of a rental flat in London. I ran away from that world as far as I could to take time for myself to recover and heal.
I was lying on the beach one day watching people taking photos of each other in the water and thought "Wouldn't it be cool if your phone was waterproof". I then created one of the first waterproof cases for phones and sold it across the world!
More than 10 years later, there are 2 brands, SwimCell and HydraMate and more than 20 products for travel, open water swimming, the beach and outdoor adventures.
Most products have been inspired by people I've met travelling, my own problem solving solutions or customer suggestions. I love bouncing around thoughts and ideas for new products, which means a visit to my office is never boring. There are always loads of new products to try out.
I love it when people get curious about the business and products, so below I've highlighted the products that get talked about the most.
HydraMate Foldable Bottle was created thanks to the great idea of a friend who saw the need to drastically reduce single use bottles on the Gili Islands.
This silicone key cover is one of my proudest creations as it's an actual invention! Totally unique and design protected. People find so many cool uses for them.
This Microfibre 2 in 1 changing robe and towel has been a massive hit. It gives the perfect balance of warmth, practicality and being light weight so easy to travel with.
The HydraMate Female Funnel gets the strongest, funniest reactions from both men and women when they see it. Some are confused, others are embarrassed, but all the women want one.
The SwimCell Waterproof Case was the very first product I created. It was one of the first waterproof cases for phones on the market back in 2013. It's still one of the best quality cases you can get.
The HydraMate Reusable cup didn't exactly fly off the shelves. Infact, it sat on them for rather a long time. The stock ended up being a gift for most of our retailers in the UK.
A unique design is the way to win the product game. I originally designed this key float to compliment the waterproof phone case, but it stands strong as a float in it's own right.
I designed this neoprene ear warmer headband to try and create some winter sales balance in the business. SwimCell sales are very Summer heavy in the UK with so many festivals and holidays.
